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1. #FREE WHITE PAPER TEMPLATES FOR INDESIGN PDF#
2. #FREE WHITE PAPER TEMPLATES FOR INDESIGN SOFTWARE#
3. #FREE WHITE PAPER TEMPLATES FOR INDESIGN DOWNLOAD#

You can find all sorts of ready-made templates online for white papers, but truth is that if you just follow a standard design that probably dozens of other businesses are using, your white paper will certainly not stand out. Don't panic and get any image that pops up on Google just to have an image in there, as it won't add anything to the text and it will actually get in the way of the message you are trying to convey. On the other hand, though, make sure you only use them when they are actually relevant.

Symbols and colour boxes also help you illustrate your points better and lead the readers' attention to the key parts of the text. Graphs are something you should definitely consider using in your white paper, as they are more captivating than words and they help explaining complicated things in an easier way or showing data that might otherwise seem boring. Images are very important for breaking up the text and making the content more interesting. It immediately captures the attention of the readers to the text, and not distract them from what the topic of the white paper is. You can see below the cover of one of our white papers on the 5 ways to generate leads for your business. We decided to go for the bright green colour of our brand, which works perfectly in making the title really stand out, and the font of the text is very bold. Make sure it's very big, bold and colourful, so that it will surely attract the attention. You have probably spent quite some time to make sure your title is very catchy and interesting, so now you should dedicate your whole first page to it (and to the subtitle, if you have one). You don't need to create a fully illustrated cover, but what you do want to do is make your title stand out. On the other hand, Power Point is better if you have quite a lot of images, such as graphs and / or pictures, as it gives you more flexibility with the positioning of the imagery and the text on the page. We would suggest using the former if you have quite a lot of text, because, similarly to inDesign, it helps you streamline the styles, the margins, etc. However, not everyone has the skills (or the money) to use InDesign, so other programs you could use are Word or Power Point.

#FREE WHITE PAPER TEMPLATES FOR INDESIGN PDF#

It ultimately makes the white paper or the PDF look more professional and the consistent design elements also make your document easier to read.

InDesign is perfect when you have a lot of content, as it helps you streamline the design between the pages by using the same guidelines (same margins, gutter, baseline, etc.).

#FREE WHITE PAPER TEMPLATES FOR INDESIGN SOFTWARE#

The top software for creating a white paper is certainly InDesign. The following tips can be used for optimal white paper design to really make it stand out.

#FREE WHITE PAPER TEMPLATES FOR INDESIGN DOWNLOAD#

Creating a strong whitepaper is a crucial part of inbound marketing ( click here if you want to know more on what inbound marketing is >).Īccording to Artversion, white papers are one of the most effective tools in the B2B world, and that is because they are great for educating potential customers about a certain topic you provide the solution for.īut once you have put in all the effort in writing remarkable content for your white paper, why should you now bother about the design?īottom line is, if you don't create a good design around your white paper, no one will download it! A good design will create more engagement and excitement around your white paper and it will help you communicate the message more effectively, and therefore it's very important to get it right.